When there isn’t enough money coming in, it is difficult to achieve your business goals. There are a number of reasons this can happen and a number of sources to consider. Choose which scenario is most applicable.

When we get a chance to talk with customers we generally make a sale. We just don’t have enough customers to sell.
Customers come into the store but don’t buy anything.
Prospects ask for quotes but then we struggle to close the deal.
We constantly hear, “your prices are too high”.
By the time we are to the point of closing a sale, the prospect has gone with someone else.